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  • Think Different, Dress Alike

    Posted on July 13th, 2011 Michele Sun No comments

    So you are an iPhone user, and you hit the gym with your iPod, plus you have been waiting for the next generation iPad. How about iWear?

    Last Oct, Apple debut Steve Jobs-inspired fashion line iWear in time for the Halloween costume craze. Just imagine, going trick-or-treating in the signature black mock-turtle neck sweaters, slightly frumpy blue jeans and wire frame glasses; wouldn’t that be a sight? Of course, this is just a joke :-p

    Steve Jobs is known for his year around wardrobe choice – the St. Croix black long-sleeve turtleneck, Levi’s 501 jeans and New Balance 991 sneakers. Ever since 1998 at the product launch of iMac, till the iCloud key-note last month, Steve Jobs has been seen in this trademark style for the last 13 years, and Apple fan-boys nicknamed it “iWear” :-p

    Fashion circle call this unique plain no-frills style for hi-tech geeky CEOs “Geek Chic”, and the most well known geeks are Steve Jobs, Mark Zuckerberg; they always sport this style-less style, completely not into what’s “IN”, and we can even call their 365/24/7 routine low key wardrobe choice boring.

    However, Apple stock price is worth about 40, 50 times its original value now, and I have noticed that Jobs have quietly upgraded his choice of that black long-sleeve turtleneck, from $200 St. Croix to $ 800 VonRosen (German). Last year I heard that Jobs ordered 50 tailored made cashermere turtleneck by Brinello Cucinelli (Italian) with price tag of $1,000 per.

    Esquire Magazine once named Facebook’s Mark Zuckerberg the worst-dressed celebrities, placing him squarely among such tabloid cover boy as Robert Pattinson. For those of you not familiar with Zuckerberg’s style, Mashable put together a gallery of Zuckerberg’s boring wardrobe choice — T-shirt, jeans, The North Face sweatshirt, Adidas sandals. (Sound like my brother and 95% of the Engineering majors out there.)

    But when you’re worth 13.5 billion dollars, shouldn’t you be able to dress however the hell you like?


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